Pakistan being an agro—based economy has natural abundance of various agricultural products including food grains. Of all agricultural products including food items. Rice is the third largest crop after wheat and cotton.

Rice is an important food and cash crop cultivated on about 2.5 million hectares representing over 20% of the total cropped area (food grains) in Pakistan. The importance of rice trade in Pakistan can be judged by its significant contribution in achieving the export targets of Pakistan by being the second largest export commodity after textile and placing Pakistan in the top 5 rice exporting countries of the World.

Although, the production of rice in Pakistan has remained static at around 5 million tons annually but the export earnings have increased two fold in the last 3-4 years from US$ 570 million to US$ 2.0 Billion, which was only possible by building up the perception of Pakistani rice in general and cashing on the superiority of Basmati in particular. The task required unified, consolidated, consistent and innovative campaign and efforts at all levels from the stage of growing/cultivation of rice to its husking /processing and milling to better marketing and achieving standardization.

Pakistan has four provinces naturally gifted with different climatic conditions. These conditions allow the people to cultivate different Crops, Fruits and vegetables. This unique gift of nature And this geographic location and its resources makes Pakistan an ideal country for the natives.

The farmers, in the Northern Areas of Pakistan produce a variety of fruits: apricots, apples, cherries, mulberries, nuts including almonds, walnuts and pine nuts. The pure highland environment of the Karakorum and Himalayan Mountains, where fruit trees are irrigated by pure glacial melted water creates wonderful produce.